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Transcript: Converse All Stars
Basketball was still new in the U.S. when the Converse Rubber Company launched its “non-skidrutschfestNon-Skid All Star” basketball shoe in 1917. Made from cotton canvasBaumwolle in Leinenbindungcotton canvas, the shoe had a high top, and a rubber toe cap.
Charles “Chuck” Taylor joined Converse as a sales rep (representative)Handelsvertreter(in)sales rep in 1921. A semipro (semiprofessional)halbprofessionellsemipro player, he ran basketball “clinics,” at which he sold All Stars to players and coaches. Their feedback led to changes in design: more flexibility, a pivot buttonNietepivot button to stop excess sole wearSohlenabriebsole wear, and a circular ankle patchAufnäher am Knöchelankle patch featuring the All Star logo.
Taylor became so famous that his signature was added to the ankle patch. The classic black-and-white All Star model was launched in 1949; the low-cut Oxford sneaker (N. Am.)Sportschuhsneaker followed in 1957. As the market for tennis shoes boomed, All Stars became countercultureGegenkulturcounterculture fashion, especially in the alternative music scene. Known as “Chucks” or “Chuck Taylors,” All Stars evolvesich entwickelnevolved from sports shoes to inexpensive casualFreizeit-casual footwear. They remain much loved by wrestlerRinger(in)wrestlers and weightlifterGewichtheber(in)weightlifters.
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